The Klog

Site Branding, Email, Social Design

As an in-house graphic designer at Soko Glam, I was tasked with completely redesigning and elevating the branding of our blog site, The Klog.

In an effort to accomplish an aesthetic that felt more elevated, authoritative, and mature, I chose to narrow down our color palette and adapt it to be more soft and neutral in tone. I also allowed for more negative space and hierarchy to accomplish this.